Marketing Analysis: Mayo Clinic

Showcasing Analysis: Mayo Clinic December 14, 2012 Marketing Analysis: Mayo Clinic Mayo Clinic: is in the matter of giving patient consideration through their a wide range of Clinics and emergency clinics. They are positioned number two as one of the main twenty medical clinics for heart and heart medical procedure per the Forbes rundown of top emergency clinics, and they positioned seventy one out of one hundred in the best one hundred work environments (Forbes, 2012). The Mayo Clinics are a not-revenue driven medical clinic and training focus that is eminence all through the world. They got known as the emergency clinic that treats the ailments no other office or doctor need to treat.They have more than thirty 800 doctors and researcher just as more than fifty thousand Allied medicinal services laborers on their finance. They additionally have thirty 600 clinical occupants, colleagues and understudies through their clinical schools. Their motto is â€Å"We endeavor to transform th e outlandish into the possible† (Mayo Clinic Annual Report, 2011). â€Å"The Mayo Clinic thought about more than one million patients at its grounds in Minnesota, Florida, Arizona and Mayo Clinic Health System, a system of centers, emergency clinics and social insurance offices serving in excess of seventy networks in Minnesota, Iowa and Wisconsin† (Mayo Clinic Annual Report, 2011, pg. 7, para4). From their start in 1863, William Worrall Mayo demanded norms that would be viewed as inventive for the time. What's more, as the interest for their administrations expanded, they framed a group of specialists and scientists and became â€Å"the first private incorporated gathering practice. † Initially this act of cooperation among specialists was seen as unusual, however soon patients understood the benefits of the pooled assets, having specialists and researcher under a similar rooftop with information and aptitudes, patients and understudy originated from around the globe to learn and be dealt with (Dickson, 2012).Mayo Clinic more than one hundred years prior made it understood through its crucial vision that the patients’ premiums would not be served well if specialists were rivaling one another. William Mayo accentuated that making a promise to the patient; specialists must make a guarantee to one another: â€Å"Continuing enthusiasm by each individual from the staff in the expert advancement of each other member,† would be fundamental to supporting the organization’s future. Patients are the Mayo Clinic’s main goal and they don't put together mind with respect to a patient’s capacity to pay.Most of the staff isn't even mindful of a patient’s status, which permits them to give the patients the most ideal consideration without agonizing over being paid (Mayo Clinic, nd). The Mayo Clinic has some furious rivalry, for example, Johns Hopkins Hospital. Johns Hopkins is an establishment with a crucial impro ve the soundness of our locale and the world by setting the standard of greatness in quiet consideration. † They additionally publicize with plugs on TV, radio, and in the newspaper.They have web Social media promoting set up and through their multi-media relations staff, they can puncture the market of patients inside the United States and abroad. (Johns Hopkins Hospital, nd). The administrations they offer are practically identical to The Mayo Clinic and both are evaluated in the best 25 best medical clinics to work for by HealthExecNews. com. Be that as it may, Johns Hopkins didn't make the main 100 rundown for Forbes. The four â€Å"P’s† (Product, Place, Price, Promotion) ProductBrand †Mayo Clinic; the name alone is known as a pioneer in the clinical field for their devoted doctors, researchers and associated wellbeing staff that cooperate as a group to put the necessities of the patient first, known as â€Å"The Mayo Effect. † There are three fun damental emergency clinics and a few facilities that offer clinical medicines and administrations just as preparing, residencies and colleagues for clinical callings (Mayo Annual Report, 2011). Item includes †Patient fulfillment and quality consideration given to patients are a portion of the principle reasons that patients pick the Mayo Clinic.Known as the spot to go for gaining practical experience in rewarding complex diseases, patients can get uninhibited consideration, paying little heed to capacity to pay (Mayo Clinic, nd). Bundling †The Mayo Clinic is notable all through the world for their exploration just as their showing offices for clinical callings. What's more, they band together with numerous offices to serve networks in five states, while keeping up three fundamental Hospital offices in Minnesota, Arizona, and Florida (Mayo Clinic, nd). Product offerings †They have a few, principally books and CD’s on wellbeing and wellness.They likewise have a c lient base of more than 900,000 individuals for their Mayo Clinic Health Letter and Mayo Clinic Women’s HealthSource memberships, which are sent month to month with a quarterly extraordinary report as a component of the membership. Having tried the market for potential web memberships in 2007, they discovered many were not intrigued, however in 2008 the test appeared there was more enthusiasm for that choice (Fletcher, 2010). Spot Channels of conveyance †Most referrals are from informal; individuals suggesting the association due to a decent encounter they had.Media: Mayo used the nearby media by offering their doctors the chance to impart their ability to the network through every other month shopper wellbeing sections (Weiss, 2009) Internet: Mayo can be found on Facebook, Twitter, YouTube and Linkedin, and their new patient blog; Sharing MayoClinic (Weiss, 2009). Publicizing: Mayo uses media through stories and organizations with the nearby news just as supporting well being occasions. They don't utilize broad communications promoting and they depend on their notoriety (Weiss, 2009).Physician referrals: originate from around the globe, since Mayo has a notoriety of thinking about patients others may not need the test of thinking about or they don't have the foggiest idea how to (Weiss, 2009). Physical circulation †Services are directed through guardians and doctors during visits to either the emergency clinic or office visits. The â€Å"Mayo Effect† utilizes procedures to accomplish their objectives and crucial cooperation, skill and caring promise to the wellbeing and satisfaction of their patients† (Mayo Annual Report, 2011).Retailing decisions †Patients have a few decisions to get administrations, through the emergency clinic, a facility visit, and now the moment center. Mayo has two Minute clinics’ that are a stroll in focus and are utilized to survey and treat minor conditions, and screen constant states of patie nts and no arrangement is required. The hold up time is typically under 15 minutes. (Keckley, Ph. D. , P. H. , 2008). Stock choices †The moment centers are another approach to see patients that may have less pressing needs, for example, sore throat, pink eye, minor cuts and consumes, or constant ailments that may require monitoring.The facilities offer stroll in administrations to anybody, and they can look into understanding records through Electronic clinical records (EMR) leaving no paper record waiting be put away. Focuses are being staffed by nurture professional and doctor aides with help of exclusive innovation intended to help analyze and treat non-genuine ailments. These focuses are currently being seen in numerous drug store chain stores and even places like Wal-Mart and Target.Jumping on the temporary fad in a manner of speaking, Mayo center considers the To be Clinics as a wellspring of patient referrals for their doctors as certain patients that desire treatment wi ll be alluded to a Mayo Clinic specialist if there is a requirement for development or in the event that their introducing condition needs greater treatment, at that point the Minute Clinic can give (Keckley, Ph. D. , P. H. , 2008). Value Cost-based evaluating †Most human services depends on a medical coverage framework making installments dependent on an outsider payer framework, so the cost for care is normally set by elements outside of the specialist understanding relationship.Because of this framework, suppliers don't have to vie for patients dependent on cash costs. Medicare sets costs and national approaches for medicinal services administrations, while medical coverage organizations haggle with suppliers for administrations and they offer impetuses to decrease costs and lessen performing superfluous methods (Nelson, 2009). Worth based estimating †In correlation, Mayo is a significant expense supplier when contrasted with other Minnesota suppliers, and numerous prot ection suppliers list Mayo in the base of their layered wellbeing plans, in view of cost not quality.Mayo may need to charge more to private compensation patients to cover the deficiencies from uncompensated consideration and open payers (Medicare and Medicaid). â€Å"Because open installments seldom spread the expense of care, suppliers must charge private payers higher rates in the event that they hope to remain in business† (Nelson, 2009,para 15). As we go into new changes being intended to reduce expenses and improve quality consideration the current framework is going to change and we can dare to dream for the better.Competition-based valuing †The Mayo Clinic can minimize expenses, since they pay their doctors a compensation and not on a charge for administrations like numerous other medicinal services associations do. Being an inside for greatness, they rank higher in nature of care than different associations which gives them a bit of leeway while haggling with in surance agencies on the cost for administrations. Since they have a coordinated methodology, they perform less pointless systems than different associations, which will hold a patients in general expense down (Nelson, 2009). PromotionCommunication plans †Mayo Clinic is on the bleeding edge by starting an electronic database which permits connection with different doctors and shared data through an alliance understanding and e-advisors. With changes coming in the social insurance conveyance framework, and payers, Mayo is forcefully

Free Essays on Direct Command Theory Of Ethics

With the goal for one to be genuinely all-powerful there obviously should be no restrictions on ones force. Any constriants what so ever render supremacy a good for nothing term. To state that an all-powerful creatures power is as per or keeps a rule law or any comparable requirment is to constrain the intensity of that being . To state that a supreme being acts as per a law, is to suggest that said being couldn't act without said law or that there would be some punishment or mischief in the event that the being were to do as such. In the event that onmipotnece is to be genuine it isn't to be guided, delineated separated and so on.; these are constrains somehow on power. To call a being decent is to make a judgment about its character. Character decisions are gotten from activities. To state that a being is acceptable is to state that it shows great conduct, that it’s activities are acceptable activities. Other than activities one may likewise pass judgment on expectation when making a decision about character. Ones activities must not exclusively be acceptable they should be finished with the expectation the reason for being acceptable. Great activities are gotten from the willing of contemplated great expectation. This being said activities and expectation are seperate things thus can be judged independanlty of one another. Goal and thinking goes before action.In request to pass judgment on a thing decent one must have something that is somehow or another sepreate or outside of the thing being decided to pass judgment on the thing being judged. On the off chance that you utilize the thing being judeged as the standard by which to pass judgme nt on it then you have truly made no judgment by any means. You have just made a relationship of personality; judgment of the thing= the thing itself. At the point when this relationship of personality between a being and acceptable is built up the meaning of good relies exclusively upon the acting naturally. Since the being is acceptable anything it does is acceptable. This makes the meaning of good self-assertive. With this all and each conceivable activity by a being characterized as acceptable is acceptable this isn't at all a manner by which great is utilized in some other situ... Free Essays on Direct Command Theory Of Ethics Free Essays on Direct Command Theory Of Ethics With the end goal for one to be genuinely supreme there obviously should be no restrictions on ones force. Any constriants what so ever render transcendence a unimportant term. To state that an all-powerful creatures power is as per or observes a rule law or any comparable requirment is to restrain the intensity of that being . To state that an all-powerful being acts as per a law, is to suggest that said being couldn't act without said law or that there would be some punishment or damage in the event that the being were to do as such. On the off chance that onmipotnece is to be genuine it isn't to be guided, outlined sifted and so on.; these are restricts somehow on power. To call a being decent is to make a judgment about its character. Character decisions are gotten from activities. To state that a being is acceptable is to state that it exhibits great conduct, that it’s activities are acceptable activities. Other than activities one may likewise pass judgment on goal when making a decision about character. Ones activities must not exclusively be acceptable they should be finished with the goal the motivation behind being acceptable. Great activities are gotten from the willing of contemplated great expectation. This being said activities and aim are seperate things thus can be judged independanlty of one another. Expectation and thinking goes before action.In request to pass judgment on a thing decent one must have something that is here and there sepreate or outside of the thing being decided to pass judgment on the thing being judged. On the off chance that you utilize the thing being judeged as the standard by which to pass judgment on it then you have truly made no judgment by any stretch of the imagination. You have simply made a relationship of character; judgment of the thing= the thing itself. At the point when this relationship of character between a being and acceptable is set up the meaning of good relies entirely upon the acting naturally. Since the being is acceptable anything it does is acceptable. This makes the meaning of good discretionary. With this all and each conceivable activity by a being characterized as acceptable is acceptable this isn't at all a manner by which great is utilized in some other situ...

The Other Essays of James Stuart Mill

The Other Essays of James Stuart MillYou have probably seen James Stuart Mill's Liberty Essay or perhaps his other works. He had a large number of essays published in a variety of subjects. In a sense, he had a few subjects that were similar to Liberty Essay topics. In this article we will look at some of the other Liberty Essay topics, and how each one is related to one another.One of the Liberty Essay topics that James Stuart Mill did not write was Socialism. The topic was also an abstract one for him. Because he only wrote four essays, they are well organized so it would be easy to compare the themes of these essays and what each theme consists of.If you want to read about freedom and how it can be best achieved then consider Liberty Essay. This essay discusses the relationship between liberty and freedom. There are a lot of different areas that are addressed in this essay, but the main focus is on the concepts that relate to how liberty relates to free markets and government inte rference in these markets.Some of the other essay topics that James Stuart Mill did not write include; man and community, money, civilization, property, and religion. You may be thinking that these topics don't relate to one another. But they are all about how society works and how a society is defined.A possible scenario for a person who has read this essay is that the person may feel that this person went over their head and made the argument that a particular topic should have been included. In some cases it does feel like that was the case. But there is no reason to feel that way. After all, he is a popular author, and his opinion is worth paying attention to.One topic in particular that doesn't appear in the Liberty Essay is industrialization. In this area, there is actually no topic at all. This is due to how this topic is a hybrid of concepts. Because it is something of a hybrid, some authors may find it difficult to classify it as either a part of a certain topic or an entir ely new concept.Another of the Liberty Essay topics that do not appear in the essay is Capitalism. In this essay, James Stuart Mill makes the point that there is no clear line between capitalism and socialism. Rather, there are three major definitions of capitalism that are common to all three ideologies.The best way to get an overview of all of the topics that James Stuart Mill did not write is to read the various articles he published. And after all, he was also known for his family members and friends' writings. So it is likely that if you know of someone who has read this particular essay, then you can rest assured that it was also published by them.

My Future Job as a Nurse Practitioner - Free Essay Example

Sample details Pages: 3 Words: 768 Downloads: 2 Date added: 2019/02/06 Category Nursing Essay Level High school Tags: Nurse Practitioner Essay Did you like this example? My future job is a nurse practitioner. This occupation means that licensed nurses are clinicians who focus on the management of human health and disease prevention. I learned and known that my work will mainly focus on the health of children and adults. The nurse can study in one area. My dream is to be a nurse specializing in ultrasound in the hospital. In my opinion, the kind of responsibilities I need to have as a nurse is to love my job, to work in a team, to be agile in every situation. Since childhood, I was interested in caring for the patient. When I was in high school, I was confused when I did not know what industry to do. Maybe, I used to be a good salesman or an engineer, but my family explained and told me to learn to be nurse. A nurse is a worthwhile job and is loved by everyone because it is a job that involves the lives of people. But, my family works as a doctor, pharmacist, or drug seller. That is also why I chose the nurse as my future job. Don’t waste time! Our writers will create an original "My Future Job as a Nurse Practitioner" essay for you Create order I think to be a good nurse I need to have special skills. They need to be confident, relaxed, calm under all pressure. In my opinion, having started work related to human life, we need to seriously and focus on patient health or time-sensitive health issues. In particular, be sure to think with confidence and speed under the pressure of patient family or our leaders. I feel that I am great at this job because I am a very disciplined person who always works in the right way and is good at scheduling. I am confident with all the skills I have learned at school as well as in training to become nurse. In education requirements, graduated high school and continue to study a Bachelor of Science about 4 years. Then continue to learn about the nursing program and practice in the hospital in 1.5 years to 4 years. Conditional able to study on a master’s degree to upgrade positions. I think the geographic area that has the greatest need for a career Ive chosen is the famous clinic or maj or hospital in the city. I think the big hospital will be more trusted and will help the higher income. It may depend on your level of education. I feel my highest possible mobility is a visa issue. Because I am an international student, I cannot live in America without having to apply for a visa. I must return to my home country and renew every year to be able to revisit and continue my work. But I will probably finish my studies and return to my country and work in the hospital. I think nurses are a growing profession all over the world. This job is advantage to find because there are many nursing ailments, but the medical examination is rated as high level. They consider the entry high score and there are many high requirements for the trainees. I think this is a long-term employment because we can learn more to upgrade our qualifications and help increase the salary and level of work. Yes, I can find a job if I have a good transcript. I think it would not be impossible for me to be in my field because at the beginning I had to decide and learn a lot so that I could continue with my career. The clinic could hire me because I was nurse. My annual salary is $108,000. I think there will be geographic areas that will be considered for the needs of the people of that country who will pay the hospital fees and then adjust the salary for the nurse. I can live in Houston with the above salary, or I can go home and work but surely the salary will be much lower than in the US. The salary can be calculated on the level as well as the performance of yourself at work. Of course, because I am a saving person, so I can use my savings amount to buy a house or do other things. I think if Im not a nurse I will study accounting. I enjoyed math and computed very interesting numbers. If I could, I would also like to be able to do both jobs, so I can make more money. My wish is to save some money to send to my family as well as to help poor children. Currently, I am studying nursing, I will try to continue this path and help the future better.

Essay on Nietszche and Self Creation - 753 Words

In the eighteenth and nineteenth centurys, the Enlightenment was a term designated to the increasing amount of scientificic discoverys debunking religious theology. With humanitys loss of their once certified objectivity, the individual and his society sunk into the chaotic realm of insecurity revealing the seeds of a postmodern world. The German philosopher Nietzsche, deeming God is dead, saw the collapse of these collective truths of objectivity, showing the meaningless of the universe. Hence he located meaning and truth to be relative to the individual with his ability to surpass his chaotic existence through the will to power. In Nietszchean philosophy there is no absolute selfhood or archetypal basis in life. Though the†¦show more content†¦The value of the Ubersmensh is not the acceptance of the sanctity of life, but rather the embracement of life regardless of its value. It is an embracement of the totality of emotional experience and rationalistic impulses, a realization of mortality and living fully unto that demise. The Ubersmensh is not an ideal, virtue or objective but, rather an individuals own discovery and creation from himself in his experience; not a role model but a creation of yourself as your own. The embracement of life is not the only valuable notion of the Ubersmensh, as an artist his profound flux of vision and individuality helps generate the wills of others, helping them to recognize their own potential to be the God they see. In his art, or art itself, they see their own life and the vast and incomprehensible life of the Ubersmensch. It is only to often when an eye or ear da rts past what theyve heard or saw in confusion, giving no thought to its greater depth but merely their own superficial label, e.g. the many unconscious Marilyn Manson protesters. An Ubermensh is art itself, a creation from their own experiences. The ambiguousness of art, expressed by an Ubersmensh, shows the complex individuality and vastness of the experience these Ubersmesnch live in. By seeing art thus, it allows us to reflect on the smallness of our own lives, and if the world we adhere to is any near the vastness of what they have

Abortion Report Essay examples - 808 Words

Abortion Report nbsp;nbsp;nbsp;nbsp;nbsp;I have chosen for my topic Abortion. I think that it is a topic that is very important in todays society however it is often dodged or avoided. Different Presidents say different things and have different stances about it, and often it is had to know what to think about it. Basically there are two different ways of looking at it: Pro-Choice, which takes the stance of saying that it is the womans choice if she wants to have an abortion and that it is only her business. So basically they want it to remain legal. Then there is the other stance of Pro-Life which says that it should not remain legal and that it is just about as bad as cold-blooded murder. I happen to agree with this. This is†¦show more content†¦Several cases have been fought for the right to choose. Many of these have been hard cases but they stuck with it, and many people believe that that is why we have some of the rights we do today. Here are some important cases: 1. 1965 - Griswold vs. Connecticut. Upheld the right to privacy and ended the ban on birth control. Eight years later, the Supreme Court ruled the right to privacy included abortions. 2. 1973 - Roe vs. Wade. The state of Texas had outlawed abortions. The Supreme Court declared the law unconstitutional, bur refused to order an injunction against the state. On January 22, 1973, the Supreme Court voted the right to privacy included abortions. 3. 1976 - Planned Parenthood vs. Danforth. Ruled that requiring consent by the husband and the consent from a parent if a person was under 18 was unconstitutional. This case supported a womans control over her own body and reproductive system. nbsp;nbsp;nbsp;nbsp;nbsp;To conclude about Pro-Choice I will state what Dana Pentoney has said: Abortion deals with ones private life and should have nothing to do with the government. However, abortion should not be used as a means of birth control, but if a fetus will be unwanted, it is better to be aborted than to be abused or neglected. nbsp;nbsp;nbsp;nbsp;nbsp;Now onto Pro-Life. This is whatShow MoreRelatedA Report On Behalf Of Abortion1710 Words   |  7 Pages A report on behalf of Abortion Rights has been filed against the country of Northern Ireland regarding their current laws on abortion. Abortion Rights is a Non-Governmental Organization (NGO) as well as a national pro-choice campaign to defend the rights of women and their access to safe, legal abortions. Abortion laws in Northern Ireland have long been considered draconian and thus creating dangerous situations for women. Currently in Northern Ireland, it is illegal to receive an abortion unlessRead MoreAbortion Report823 Words   |  4 PagesAbortion Report I have chosen for my topic Abortion. I think that it is a topic that is very important in todays society however it is often dodged or avoided. 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In the UnitedRead MoreEssay on The Right to Life: Pro-Life 863 Words   |  4 Pagesall over the globe against abortion and none more prevalent that of churches all over the world. For Pro-Life activists, there is no middle ground; human life begins at the moment of conception. Terminating that life is MURDER. Abortion: Induced termination of a pregnancy with destruction of the embryo or fetus. Any of various procedures that result in the termination of a pregnancy. Also called induced abortion. (The American Heritage Medical Dictionary). Abortion: the termination of a pregnancyRead MoreAbortion And The Social Aspects Of Abortion1495 Words   |  6 Pageswomen in Australia will an abortion procedure in their life . Abortion data is only gathered by South Australia, Western Australia and the Northern Territory. However, South Australia is the only state to publish data and report findings annually. Abortion is a heavy topic which has the nation spilt into two groups; pro-life or pro-choice. 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Top reasons for getting an abortion are: relationship issues, financial issues, ‘not being ready’, emotional issues, birth control failure, and genetic reasons. The abortion rate has increased each year. History of the issue Canada is currently one of few nations where no legal restrictions on aboritons exist today. It has been 143 years since abortion was first criminalized. TheRead MorePro-Life: Abortion is Unethical and Immoral Essay example1606 Words   |  7 PagesAmong the Nations leading controversy’s, the bilateral issue of abortion seems to be a popular yet, contentious debate. For several decades, abortion has been a never ending conflict that has caused a division among society. This bitter political brawling has created a pointless stalemate that has left the abortion issue unresolved. What is right and what is wrong? Should a woman be allowed to have an abortion and deprive a child from life or should she be forced to forfeit her right to make herRead MoreAbortion : Causes And Effects1738 Words   |  7 Pagesafter having an abortion. People are led to believe abortion is safe, and that it will only fix your problems rather than create more or different problems. Research may sugges t otherwise, and proposes that abortion can cause severe depression, breast cancer, and even death (Brind, 1996; Notman, 1976; Reardon, 2000). Abortion related depression can be caused for many different reasons. The three most common reasons for depression are guilt, shame, and anger. Breast cancer from abortion is believe toRead MoreAbortion And Its Effects On Health1558 Words   |  7 Pages Elective abortion is common in the United States; according to one estimate approximately 21% of pregnancies, excluding miscarriages, are aborted (Jones Jerman, 2014, p. 5). Opponents of abortion correlate it with various negative mental health outcomes for the women who choose to terminate a pregnancy. The risks claimed to be associated include depression, anxiety, substance abuse, and suicide. Some analyses have shown a meaningful increase in risk, and even assert that this risk can be directly

Con Air Worldview Essay Example For Students

Con Air Worldview Essay When looking through many different movies, and lyrics I chose the movie Con Air, starring Nicolas Cage. Cage portrays Cameron Poe, an ex Army ranger who has just returned from the Gulf war. Right from the start Poe is faced with adversity. His return was not what he had hoped for. After he had spent time with his wife, Poe decided to call it a night, however a local gang decided to start a fight while they were leaving the parking lot. Poe easily wins the fight due to having such extent training in the military. After the brutal fight scene, he ended up killing one of the assailants on accident. This is where the movie takes a sudden turn for Poe. He is charged for that act, even though it was in self-defense. We next find Poe at a high-security prison where he is to spend the next 7 years. Throughout that time we learn about his new daughter Kaci who is Poes major purpose for getting out of jail. He gains a new friend in his cellmate Baby-O. After many years in prison, Poe learns that his pardon was granted; all that separates him from being with his family is one flight. Little did he know the plane would be filled with crazed convicts trying to overtake the plane. For the most part, the entire movie portrays a worldview similar to that of the Naturalist stance. Excluding Poe and Baby-O, the entire cast doesnt even acknowledge God. Many times the two friends are faced with difficult situations. When Poe was about to leave prison, Baby-O asks who will watch his back Poe replies God will. In another scene, Baby-O is shot through a struggle on the plane. He then questions Poe about if there is a God. His answer, Im going to show you that God does exist! These two take a very theistic view towards God, although they dont admit to being a Christian, they do acknowledge a God of some form. The entire gang of convicts follows a naturalist worldview exactly. There is no God; they can altar their own destiny. This is very evident throughout the entire movie. The character that portrays the naturalist world best would be Cyrus Grissom, the leader of the renegade convicts. Cyrus feels that he has total control over every situation. God doesnt exist; therefore humans act as supernatural beings. There are obviously two sides to this struggle, good and bad. Good being Cameron Poe and bad being Cyrus Grissom. Each has a small following. Poe leads Baby-O and various law officials. They feel that human beings are under God. Although they dont exactly say which God, they feel that he does play a vital role in their lives. On the other hand, Cyrus and his following have very different opinions. Cyrus, in a way, plays the role of God. He controls everyone on the plane, and has the power to do anything he wants. When someone on the plane is not useful to him, hell simply kill him or her. They have no respect for anyone or anything. They show complete disrespect the law officials. Man is just a finite being. Whatever they do, even evil, will have no consequence on their souls. Man is here with no real purpose; the individual must make something exciting during their time here on Earth. For Poe and his followers, God is the truth. We again, do not clearly find out which specific God is the truth, however, we do see that he has some type of moral values. They feel that God has all truths; it is up to the individual to follow those truths he has set. Humans dont control their fate, God does. Grissoms view of truth is that there is no truth. Manifest destiny Essay In a way, they are their own Gods to a degree. This is very evident throughout many scenes during the film. Cyrus has a feeling of godliness. He thinks he is invulnerable to everything that comes his way, even death. When looking at the different reasons to live life the movie shows two different reasons. Poe has more of a biblical standard. Through his military background, he .

Antigone Review essays

Antigone Review essays The video of Antigone is as sad as the story of her father, Oedipus the former king of Thebes. It started off with her brother, Polyneices trying to invade the city-state of Thebes with his Argive army. Long ago Polyneices left Thebes to be with his father, Oedipus who was thrown out of Thebes because of an edict. But now he his back to reclaim his throne, which is presently occupied by his brother Eteocles. The two brothers and their armies engage in battle and killed each other. With the last of the male in the royal family dead, Creon their uncle is next in line to become king. As his first act as king of Thebes, he issues an edict. The edict forbids anybody to bury the body of Polyneices, which is lying in the earth being eaten by birds and dogs. As the citizen of Thebes knew this edict a sentry reports that the edict has already been violated. With his fierceness Creon told the sentry that either he expose the criminal or he is to be kill. The very next day, the sentry returns to Creon with the Princess Antigone. A baffle Creon demands to know why was the Princess Antigone brought before him. The sentry told Creon that she was the one that disobey the edict. The sentry explains that he saw Antigone last night crying, poring wine, and trying to rebury the body of Polyneices. Creon then asks Antigone if the charges that the sentry accused her of are true and she admits to it all. Creon also demands that Ismene be charge with the same crime as Antigone, because she knew about her sister's acts and did not report it to Creon. But Antigone refused that Ismene have the equal honor. Creon on the other hand believe that Ismene should have that honor and sentence both of them to death and remove them from the palace. Haimon, Creon's son, seek to change his father's mind base on reason. Because Antigone was going to be Haimon's wife. But his father tells Haimon that he is too young to make these decisions. Haimon tell his father t...

sexual pressures essays

sexual pressures essays The media is just one of the factors responsible for the increase in teen sexuality. Throughout a humans adolescents years they are subject to a number of sexual pressures. Through research I have found that peers are among the most influential. An adolescent is not limited to peer pressure though. They face pressures from the media as well. I believe that media pressure is just a influential as peer pressure. There is also other pressure, from people such as older friends, parents, and just adults in general. Peers is a term that can be defined as friends. I have found that many teens have friends that are athletes. In high schools, boy athletes outscore all of the other boys with the girls(Elias 1). On the other hand , girls on sports teams are much less sexually active than other females who do not play sports(Elias 1). This shows that male athletes are far more pressuring each other on the issue of sexuality. So for males who are into sports they are subjected to a host of pressures and can as a result do things they would not normally do. On the contrary, I found that females who do sports are far less pressured and influenced about sex. In fact they are far less likely to be sexually active than teen females who do not I believe that all teens in general should know the results of being a sexually active teen. There are many consequences of being sexually active, one of the major one being sexually transmitted diseases. A sexually transmitted disease might not sound so bad but, some can cause sterility and even worse , death. Even when condoms are used, a STD can still be transmitted. Depending on the type of std they can or can not be cured. A few diseases that can not be cured include herpes, HPV, And HIV, which later turns into the virus AIDS. "The disease HPV can cause cervical cancer and ...

Skeletal System in the Human Body Assignment Example | Topics and Well Written Essays - 500 words - 3

Skeletal System in the Human Body - Assignment Example Diarthroses joint is a small space that exists between the articulating surfaces of the two joined bones. Since no other tissues grow in this cavity, the surfaces move freely against one another. Hence, they are functionally defined as freely movable joints. Some examples include ball and socket joints and hinge joints.Synarthroses joint does not have a joint cavity. Fibrous cartilage 'or bone tissues grow between the articulating surfaces of the two joined bones and make them unable to move freely against one another. Therefore, they are functionally defined as immovable (or slightly movable) joints that do not allow free movement. Examples include the skull joints. Motor nerves supply signals from the nervous system to the muscle system. A single motor nerve fiber that supplies to a group of muscle fibers within a muscle is called a motor unit.Skeletal muscles are more rapid in contracting than cardiac and smooth muscles. Skeletal muscles are important in locomotion and movement an d consequently are of greatest interest to the ergonomist. Glucose stored in the cell or diffused into the cell from the circulatory system can be broken down anaerobically to generate ATP for muscle contractions. The all-or-none law, states that once the threshold has been reached, an action potential will continue to completion where the membrane will depolarize and then re-polarize. The all-or-none law also applies to muscle fibers. For muscles, the law states that once adequately stimulated, a muscle fiber will contract completely. Not all the muscle fibers are necessarily stimulated at the same time stated earlier, smaller motor units are recruited first and then aggressively larger motor units until the desired strength is attained. Thus, not all the muscle fibers are necessarily contracted at the same time. Fatigue results in failure of a muscle to contract in response a stimulus. The segment of the lever between the point of force exertion and the fulcrum is called the force arm and, likewise, the segment between the resistance and the fulcrum is called the resistance arm.

Reading Journal Essay Example | Topics and Well Written Essays - 500 words - 4

Reading Journal - Essay Example The story continues when Lengel, who is the manager at the supermarket, comes and confronts the girls on their dressing at that time. Apart from being a manager, we are told he teaches at Sunday school to mean that he is a man of God. He condemns their dressing and even insists that it is against the policy of the supermarket to dress that way. That kind of dressing was meant for the beach. Because of this confrontation, Sammy sees this as an embarrassment to the women and in the juncture quits his job, and downs his work tools. This gesture is not noticed by any of the women. Lengel tries to persuade Sammy that it was going to be hard for him to without a job but he listens to none of that and walks out of the supermarket. This story is rich in themes that are outright from the events of the story. One of such themes is that of growing up in life. The story is told of a young man who is in his adolescent age of 19 years. The boy, Sammy, experiences adolescent changes and attraction to the opposite sex. Both Sammy and Stokesie react to the beauty of the women in the supermarket. They react to their appearance in a sensual manner by observing their moves and body features. The women are also in their youth probably the same age as that of Sammy. They dress in a way that the old like Lengel deem indecent but Sammy sees nothing wrong with it. This is shown by the event where Sammy wants to quit his job because he purports that the manager has embarrassed the girls. These issues happen to the youth as they grow up. They fail to distinguish love and relationship issues and end up making choices that are regrettable in a way. Sammy is infatuated with one of the women whom he nicknames as Queenie and he literally stares at her and even gets jealous of the way the woman blushes at Lengel’s confrontations. He is so crazy about the woman that when they have been â€Å"embarrassed† he gets annoyed and

Anthropology Concept of the Home

Anthropology Concept of the Home Annotated Bibliography: Home Introduction In this paper, I will be reviewing 4 readings which are closely related to homes and dwelling. I will also analyse and assess the strengths and weakness on each reading based on the explanations and theories presented on each reading, based on the ideal home, the perception of home and the concept of home within the anthropological perspective. A home or a domicile is a dwelling-place used as a permanent or semi-permanent residence for an individual, family, household or several families. It is often a house, apartment, or other building, or alternatively a mobile home, houseboat, yurt, shack, etc. Homes typically provide areas and facilities for sleeping, preparing food, eating and hygiene. Homes also provide a private space which allows the residents to separate from the outside world. Homes can also be used in a variety different ways in comparison to public space or quasi-public spaces in which certain rules and regulations are mandatory. When secure and legal dwellings are not available due to financial or geographical reasons, residents can be forced to live in informal and/or illegal shacks found in slums and shanty towns in a geographical region. Slums and shanty towns are still present in developing nations in the modern era. Generally, home may be considered to be a geographic area, such as a town, village, suburb, city, or country. Bachelard, G. 1958. The Poetics of Space: The Classic Look at how we Experience Intimate Places. (1994 edition, translated by M. Jolas) Boston: Beacon Press Gaston Bachelards book, The Poetics of Space provides an intriguing insights into the meaning of spaces which incorporate poetry, primarily focusing on intimate private spaces such as a house. Within, the home, examples such as a drawer, a night dresser are mentioned and analysed from an anthropological and philosophical perspective. Also, outdoor spaces such as vistas, gardens, trees and woods are also examined in a similar manner, both indoor and outdoor spaces are examined in a poetic manner in comparison to a structured manner which is different than most standard academic readings, therefore the book is appealing to wider audiences. In the first chapter of the book, Bachelard focuses on the interior domestic space within the home and its components, such as rooms and objects within a room, primarily focusing on furniture, dà ©cor and windows, doors etc. Bachelard also continues to pursue the investigation of the acceptance of the subjective consciousness and the poetic image. Bachelard also states that an acceptance within the domestic space which also demands with great openness from residents or guests, and a focus on the present experience different time frames. Bachelard states that a home is the essential, almost living object, meaning that the home according its residents, they experience an epitomical memories with the home setting. Bachelard claims the home is categorised as a personal universe, claiming that all really inhabited space bears the essence of the notion of home (The Poetics of Space, 1958, p.5). Bachelard, continues to examine the home as the expression and explanation of the soul through literary images and poetic images. This is found in most forms of poetry. Bachelard examines different locations in the home as certain places of memory and also intimacy which are also expressed in poetry. This also provides a detailed anthropological, philosophical and psychological perspectives of the home to the reader. Bachelard focuses on the poetic images of the home for it being the property of the innocence and relative consciousness, something which precedes conscious thought from the people who are present, the home does not require extensive knowledge and is the product of the heart and soul according to the resident. Bachelard also describes the direct relation of poetry to reality and vice versa which intensifies the reality of certain perceived objects (imagination augments the values of reality, The Poetics of Space, p.3). Bachelard claims, poetry is directed at one and the same time both outwards and inwards, therefore establishing a future discussion of outside and inside (in relation to home and other public spaces) which is familiar to anyone who is familiar with the theories of public and private space. Bachelard claims that the home has both complexity and unity, it is made out of experiences and memories, Bachelard also introduces his concept of topo-analysis, which he defines as a psychological studying of the sites of our intimate lives which is done systematically. The house, the most intricate and intimate of all public and private spaces, in which it protects the daydreamer and thus understanding the house is a way to understand the soul and also the spiritual attributes of a human being. Heidegger, M. 1951. Building, Dwelling, Thinking. In: (trans. A. Hofstadter) Poetry, Language, Thought [New York: Harper, 1971], pp. 145-61 Martin Heideggers Building Dwelling Thinking begins with a strong argument that a dwelling structure (primarily focusing on fixed buildings) is essentially and ideally designed for a person or family as their own private space for many dwelling related purposes. However, Heidegger also states certain definitions and considerations that undermine the clarity and simplicity of this statement. Heidegger argues that not all buildings are designed for dwelling, which is obvious when considering factories, hospitals, schools, office buildings etc. The fundamental framework for Building Dwelling Thinking is to investigate into the relationships and processes between the concepts of building and dwelling, and to question the meaning behind dwelling, how building relates to dwelling and does building in itself allows for dwelling. Heidegger claims that the modern world has brought about a negative perception and analysis between building and dwelling. Heideggers perception was formed during the post war housing crisis in the 1950s in Europe, as the original article was published during the housing shortage which was common in the early 1950s. Heidegger also examines the origins for most key words (e.g. build) and analyses the words based on meaning from an anthropological and philosophical perspective, which helps to build strong arguments and gather further insights from the mid-20th century from a historical perspective. Heidegger claims that the key words have lost their original meanings in regards to existing or being in a certain place, primarily focusing on dwellings. Heidegger then proceeds to argue in regards to the manner in which we reside in residential buildings. Heidegger also provides a very overt philosophical perceptive about the manner in regards to our identity on Earth within a dwelling. However, for residents who may not own a property or living in a semi-permanent or temporary accommodation, the true emotions of belonging at home is disputed as some individuals may feel that home is a part of their identity, but other residents may disagree with this perspective. In terms of describing the relationships between dwelling, Heidegger claims that modern times (then post-war era) has brought a large, complex confusion in the understanding and processes of relationship between building and dwelling from a sociological perspective which is also stated in the readings very overtly. Heidegger also states, as buildings are not conceived to be related to the state of a dwellers existence in the world. Buildings in particular, are not problematic as the ability for a building to provide housing or shelter is in this article is considered as being adequate. Heidegger also clarifies the properties and functions of buildings and their relationship with dwellers, with considering social and cultural aspects of a dwellers lifestyle. Buildings and dwellings are also a part of a local community which can lead to a certain community to experience a mutual sense of the present, past and a future. Dwellings according to Heidegger are a fixed, permanent place and in order to be situated in a certain relationship with a dwellers existence, a relationship is characterized by enabling and nurturing the world through dwellings and their omnipotence. According to Heidegger, the basic character of dwelling is to spare, to preserveà ¢Ã¢â€š ¬Ã‚ ¦ dwelling itself is always a staying with things. Dwelling, as preserving, keeps the fourfold in that with which mortals stay: in things (Heidegger, 1951 pp.150-151). This also questions the meaning of home to dwellers who live a non-permanent fixtures such as shacks, tents and yurts. Kaufman, E. 2002. Living Virtually in a Cluttered House. Angelaki, vol.7, no. 3, pp. 159 169 Living Virtually in a Cluttered House by Eleanor Kaufman, provides a modern insight to readers in regards to the internet revolution within the home and beyond, Kaufman also assesses and analyses the human interaction within the home through virtual visions and experiences from a psychological and philosophical perspective alongside an explanation for the evolution of home through a historical perspective. Kaufmann starts the article with segments from Gaston Bachelards book, The Poetics of Space (1958), which provides a good solid arguments for advanced thought within the home. Kaufman assesses and analyses the evolution of the home throughout various historical periods. Kaufman also claims a detailed analysis of the space of the Baroque house, which is defined by the fact that it has only two levels and, moreover, a folded space that separates them. The universe as a stairwell marks the Neo-platonic tradition. (Kaufman, 2002 pp. 159). Kaufman, also traces the history of levels within the home which began during the Baroque-era, as the eras contribution is a home with only two floors, which is standard in most houses in the modern era, separated by a wall or barrier that echoes, similar to terraced houses and apartments. Kaufman also claims that the two different levels are used differently and are also divided based on activity, privacy and safety, At issue here are, on the one hand, the demarcation of two distinct floors or levels and, on the other, the liminal or boundary space the fold or point of inflection where the two levels come together. (Kaufman, 2002, pp. 159) The two levels of the Baroque house would appear to be diametric opposites: the lower level is large, open, public and spacious, while the upper level is small, windowless, private, and closed. Furthermore, the lower level corresponds with the body while the upper level corresponds with the soul. (Kaufman, 2002, pp159) Kaufman claims that the levels within the home cannot be separate from each other, as the first floor cannot exist without the second floor, or there is one floor. Then again, and this may be preoccupied in what follows, the question remains on whether or not one floor question remains on whether or not a I flooring is actually single or whether or not it conjointly presupposes a virtual second floor. It appears that the latter is that the case a minimum of in France wherever the enumeration of floors begins with what in American nomenclature language is already the second floor. Such conundrums riddle may well be worked out indefinitely, however what matters is that they need real referring to the means we have a tendency to understand the area distance around United States and therefore real referring to the means lives and lived, notably in non-extreme moments, here and currently that is most of the time. This question of the double dubiousness of the image belonging or contiguousness of 2 distinct however indivisible entities involves the foreground in another philosophical register, that is that of the relation between mind and body, relative between intellect and resonator. Victimisation the framework of the Baroque house as some extent of departure, firm as a mathematical notation of divergence. Kaufman also bases her argument through the works of Gilles Deleuze, a well-respected French philosopher. Deleuze connects this framework on varied occasions to the mind-body head-substance question. Whereas treating this question consistently with relevance Deleuze would need a lot of in-depth analysis, its helpful and beneficial here to illustrate however Deleuzes model of Baroque area conjointly serves manikin of Baroque area conjointly function an abstract model for the same relation between body and soul. Robben, A. C. G. M. 1989. Habits of the Home: Spatial Hegemony and the Structuration of House and Society in Brazil. American Anthropologist, vol. 91, no. 3, pp. 570 588 Habits of the Home provides an intricate glimpse into special hegemony and housing structures in a coastal town, Camurim. Camurim is a coastal town of around 6,000 inhabitants the state of Bahia in northeast Brazil. This socio-spatial organization of the house gains a full capacity. The social relationships and limits fit those of the economic, domestic, through the economy, planned within the home, correspondence of those 2 levels of a stratified results of associate degree informative method during which social perspective of the domestic world. For example, the fabric reply to his written agreement obligations at work, space resembles the competition for standing in within the bedchamber is expounded to the importance of couple. Nonetheless this informative method isnt solely same time, the public toilet economic and public positions, the interpretation and copy. House and society represent area unit reflected nonetheless reworked within the alternative. during this article, Robben clarifies the complicated relation associate degree associate degreealysis of the domestic world of fishermen a sketch of the anthropology setting associate degree, Robben also demonstrates that the organization of society domains isnt an analytic however an empirical polygamous areas exist among the house, the sea, create phased transitions between the 3 domains lowed by an outline of the principal reciprocal direction of the social group and domestic domains can discuss the organization of the house and domains of society. However, Robben highlights variations of the socio-spatial habitus make to totally different erected between house and society. The four-six man fishing crews can stay up to 10 days. They exploit a colossal space of coral reefs and sand banks between the coastal waters and also the fringe of the ocean floor. The twelve largest vessels fish solely with hand lines, whereas the smaller boats alternate between the employment of trawl nets, gill nets, and hand lines. The high price of even the small powerboat ($6,000) has resulted during a patronage system during which some former boat fishermen have succeeded in befriending native landowners to co-sign their bank loans. The growing monopolisation of those social networks by the boat house owners has hindered the upward quality of the boat fishermen. The road is seen as impure, because the supply of evil, as a place of danger conflict that will damage the members of the unit if its dangerous influences are penetrate. Physical markers, thresholds, and ambiguous areas area unit erected that serve rework folks symbolically throughout their transition from one social domain to. According to Robben, residents in Camurim make certain to wipe their feet on the adorned doormat rests on the threshold after they enter a house as a symbolic gesture that they convey evil to the house. Conclusion To conclude, all readings are closely related to homes and dwelling and describe the various themes of home, in regards to personal space and a sense of belonging. Also, between Heidegger (1951) and Robben (1989), there is a rigid perceptive on dwellings and their strong bonds. However, this may not be applicable to residents who may in semi-permanent or temporary buildings. Kaufman (2002), provide a modern arguments to the relationships between dwellers and dwellings through a comparison of ancient era buildings and their structures. Bachelard (1958) provides a fluid, open argument behind the meaning of each designed room within the home. Bachelard also assesses the home from a psychological and philosophical perspective which provides more details for a holistic argument. However, in the modern era the concept of home being separate from the outside world is changing. Due to advancement in technology, the home is also becoming a place to socialise, work and build alongside the outside world through medium such as mobile phones, PCs and tablets. These ideas and viewpoints may be challenged in the present and in the future. Bibliography Bachelard, G. 1958. The Poetics of Space: The Classic Look at how we Experience Intimate Places. (1994 edition, translated by M. Jolas) Boston: Beacon Press Heidegger, M. 1951. Building, Dwelling, Thinking. In: (trans. A. Hofstadter) Poetry, Language, Thought [New York: Harper, 1971], pp. 145-61 Kaufman, E. 2002. Living Virtually in a Cluttered House. Angelaki, vol.7, no. 3, pp. 159 169 Robben, A. C. G. M. 1989. Habits of the Home: Spatial Hegemony and the Structuration of House and Society in Brazil. American Anthropologist, vol. 91, no. 3, pp. 570 588

Methods of Business Research Essay -- Business and Management Studies

Methods of Business Research According to the American Marketing Association, marketing research is the systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services. Marketing research is not a perfect science. It deals with people and their constantly changing feelings and behaviors, which are influenced by countless subjective factors. To conduct marketing research you must gather facts and opinions in an orderly, objective way to find out what people want to buy, not just what you want to sell them. It is impossible to sell products or services that customers do not want. Learning what customers want, and how to present it attractively, drives the need for marketing research. Small business has an edge over larger concerns in this regard. Large businesses must hire experts to study the mass market, while small-scale entrepreneurs are close to their customers and can learn much more quickly about their buying habits. Small business owners have a sense their customers' needs from years of experience, but this informal information may not be timely or relevant to the current market. Marketing research focuses and organizes marketing information. It ensures that such information is timely and permits entrepreneurs to reduce business risks, Spot current and upcoming problems in the current market, identify sales opportunities and develop plans of action. Business research is essential because it involves statistical information about the external and internal environment of the company. This information is required while planning strategically, setting objectives and determining the competitive advantage of the company or the product. Studies based on morale, employee opinions, absenteeism and the management of people provide valuable insights into the prevailing conditions of employee management relations and tend to strengthen and improve levels of productivity and growth by fostering efficiency and effectiveness as well as competitiveness. Research on financial matters can guide the company with respect to financial issues and problems as well as opportunities. This research can lead to financial prosperity. While research is used widely to study markets and their opportunities, research is also used to study the company’s production and marketing operations. ... ...text of marketing plans. Since the business has to carry out strategic planning with reference to a company and its functions a separate specialized R&D department should be made. The reason is that research provides information on the external and internal environments of the company, on the development of a competitive edge, goals and performance measuring controls. The information collected may not be interpreted in the same way, which may lead to chaos and confusion and accurate and appropriate decisions may not be made. An un-integrated department for R&D would mean the employment of research specialists who have the expertise to collect accurate information, provide information about different opportunities and interpret it accurately. Researchers need to be well equipped with data collection, measurement and analysis tools to make the best possible use of the information gathered. There fore, in larger businesses, it is almost essential for company to have a separate well equipped research department to deal with large amounts of data in an effective manner in order to maintain the focus of strategic development on the different functions of the organizaiton

IKEA in Australia

As a part of International Advertising ADV301 we were assigned to research an advertising campaign for a product or brand that is marketed locally as well as internationally. To write a report comparing and contrasting the actual advertisements/commercials and campaigns taking various factors into account. The following report will examine the world’s largest furniture retailer Ikea. By studying Ikea’s global strategy as well as the national strategies and the different advertisement internationally and domestically one will get a deeper understanding of their marketing and advertising executions. The advertisements that will be reviewed in this report are two TV commercial, one from Australia and one from the UK. I chose Australia and UK just to show that even countries with similar cultural preferences can have very different approaches. Background A Swedish man named Ingvar Kamprad in a small town called Älmhult, Sweden, founded Ikea in 1943. The company distributes its products through its retail outlets located in over 39 countries. As of October 2010, the chain has 313 stores, most of them in Europe, North America, Asia and Australia (Ikea, 2010). Ikea’s vision is to create a better everyday life for the many people (Ikea, 2010). Their business idea supports this vision by offering a wide range of high quality, well designed and functional home furnishing products to low prices so that as many people will be able to afford them as possible. Ikea has made this possible by using inexpensive materials in a novel way and minimizing production, distribution and retail costs. IKEA and Advertising IKEA’s positioning statement is â€Å"Your partner in better living. We do our part, you do yours. Together we save money†, referring to the ready-to-assemble furniture. The brand image is the result of over 50 years work by Ikea’s co-workers at all levels all over the world. The actions done, things being said, the products offered, the low prices, presentation of product range and the information provided to customers all contributes to the overall image. Ikea has a long tradition of marketing communication and has upon till recently mainly focused on print media, which has shown to be successful. However in the last five years additionally media have been used to an extended degree including TV, radio and Internet (Wise, J., 2000) During the years Ikea has had a number of controversial TV commercial, some have even been banned form certain countries throughout the world. However Ikea believes that their controversy is what makes them stand out and separate them from their primary competitors. The marketing department means that if you like it or not it engages people, it provokes conversation and debate, which successfully results in raising awareness of the brand and increasing sales (Wise, J., 2000). Ikea uses advertising to support many different areas of the business including brand awareness, store themes, catalogue drops and store openings. Every year Ikea publish a free catalogue distributed both in stores and by mail. The catalogue is published in over 36 countries and translated into 27 languages worldwide. The catalogue consumes 70% of the company’s annual marketing budget and is considered to be the main marketing tool of the retail giant. 110 million catalogues were circulated last year – three times higher than that of the Bible, with 13 million of these being available in the UK (Ikea, 2010) Advertising strategy IKEA’s target audience is the same in each country they are situated in and is roughly described as â€Å"everyone† but mainly focusing on young families and couples starting out. â€Å"You have more ideas and ambitions than you have a thick wallet during that period of your life, we think Ikea fits in mostly there† says Christer Granstrand, head of Ikea's international marketing department (Wise, J., 2000). However the target audiences differ from country to country in terms of how they perceive or interpret symbols or stimuli, respond to humor or emotional appeals, as well as in levels of literacy and languages spoken. Most of Ikea’s ads are known to have a sense of simplicity, practicality, rebelliousness and the unexpected. Ikea has managed to maintain a kind of overall brand personality across the markets, even if the company is split by country into franchises operating with almost complete autonomy, including setting its own advertising budget and developing its own marketing initiatives (Wise, J., 2000). This means that the decision process is centralized but the advertising approach is regional (Mueller, B. 2006). Campaigns are based around the unique marketing conditions and cultural sensibilities of each country. Ikea realized that to strengthen its presence in the global market it was necessary to localize. They have over the year worked with different advertising agencies to bring out some of the most creative and unconventional television spots across the globe. Ikea uses a standardized strategy with modified executions. Within a homogeneous environment advertising standardization is recommendable. If, on the contrary, environmental variables across markets are heterogeneous, customized advertising should be favored (Oboulo, 2010). Some studies argue that a standardized advertising strategy is the most desirable option when consumer needs are universal, while others argue that adaptation of the advertising strategy across boundaries is more appropriate due to differing consumer buying motives and cultures. Languages barriers, media limitation and culture diversity are three major factors that need to be taken in to consideration when developing a strategy. Language is one of the major barriers to effective communication through advertising. The problem involves different languages of different countries, different languages or dialects within one country. Communication is impeded by the great diversity of cultural heritage and education which exists within countries and which causes varying interpretations of even single sentences and simple concept (Payne, N., 2009) Even the simplest and most taken for granted aspects of advertising need to be carefully researched. Colors, numbers, symbols and images do not all translate well across cultures. Ikea sells home furnishing products, but not just products but also a way of life, they sell a lifestyle. The lifestyle we have and the way we live differs enormously between cultures and that insight is something Ikea has taken into account not only by tailoring the product range depending on the market but also adapting the advertising execution accordingly. For example, European spots, particularly those in the UK, are more in your face than those in North America, which tend to be more comedic. However Ikea has in general over the last years moved towards idea advertising and away from product and price spots that define many of the chain's competitors (Wise, J., 2000). A reason for Ikea’s international marketing success is that executives from Sweden are located wherever Ikea has a head office such as across Europe, North America, Asia and the Middle East, which helps to carry forward the company’s corporate culture (Wise, J., 2000). The international marketing department develops common strategies during meetings with local marketing managers where they look at common values, ideas and how they would fit with the traditional vision of Ikea.

Deafness Has Been A Negative Label. Being Deaf Is Considered

Deafness has been a negative label. Being Deaf is considered to be a disability solely on the belief that an individual who is Deaf is not â€Å"normal† due to their hearing loss. Most individuals do not believe that there are any benefits or positives from being Deaf, nor do they believe that a Deaf individual will ever be able to live a happy and fulfilled life. However, Deaf individuals do not view themselves as disabled nor do they view their lives lacking anything, rather they view their Deafness as a gain. According to H-Dirksen Bauman and Joseph Murray, â€Å"Deaf Gain is defined as a reframing of ‘deaf’ as a form of sensory and cognitive diversity that has the potential to contribute to the greater good of humanity† (285). This is solely†¦show more content†¦Hearing individuals can also benefit from learning a visual language, such as American Sign Language. Learning American Sign Language as a second language and becoming bilingual can he lp brain development as well as academic success. Laura-Ann Petitto, who is a cognitive neuroscientist, explains that, â€Å"being exposed to two languages from birth and in particular, being exposed to a signed and spoken language from birth does not cause a child to be language delayed and confused† (Petitto, 2001). Rather the brain can handle dual languages. Being bilingual can enhance cognitive development and in particular, learning sign language can increase reading and spelling scores. Petitto found from her research that â€Å"children who’ve had early exposure to sign language are actually stronger readers in English than children who are deaf and who have not had access to sign language as well as monolingual hearing English children† (Petitto, 2001). Sign language also helps individuals master spelling by fingerspelling words. Although there are many benefits for brain development as well as benefits for academic work, American Sign Language also entails learning about the Deaf community, which can benefit hearing individuals understanding of the world. Sign Language creates a sense of belonging and trust that oral languages are not capable of achieving. When two signersShow MoreRelatedThe Effects Of Hearing On Children With Disabilities1453 Words   |  6 Pagesof a substantially limiting impairment, or are regarded as having a disability. Deaf people are limited in some functions because of an impairment of hearing. The Center for Disease Control and Prevention (CDC) reports â€Å"deaf† individuals do not hear well enough to rely on their hearing to process speech and language; some individuals with mild to moderate hearing impairments may be â€Å"hard of hearing† but are not â€Å"deaf† (U.S. Equal Employment Opportunity Commission). More than 20 million people inRead MoreThe Eff ects Of Deafness On Deaf Children1669 Words   |  7 PagesDeafness has been viewed as a negative label regarding someone with a hearing loss. The term Deaf is considered to be a disability solely on the fact that an individual who is Deaf is not â€Å"normal† due to their hearing loss. Most individuals do not believe that there are any benefits or positives from being Deaf, nor do they believe that a Deaf individual will ever be able to live a happy and fulfilled life. Deaf individuals do not view themselves as disabled nor do they view their lives as a lossRead MoreHearing The Differences Of The Deaf Culture1617 Words   |  7 Pagesdebilitating hearing loss. Hearing loss and deafness is more common than what it’s perceived to be. Hearing individuals may view people with a type of loss as a minority. Every minority group has their story to tell. The Deaf have a very unique story, but they are not a minority group but rather a culture. 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They once thought that they are part of the Deaf Culture in which they would think that where they belong. In this research, this will discuss about the difference and how it impact the Deaf community within their culture, value, experiences. Also people who are deaf have experiences stereotyping from those people who don’t understand their culture. There are alsoRead MoreDefining Deaf Culture Essay2071 Words   |  9 Pageswould probably be quite offended. That is what the Deaf community has had to deal with constantly for the past 40 years because of the social unawareness of much of the hearing community. 90% of all deaf children are born to hearing parents who never thought much about the deaf community (Bat-Chava). That is why in mainstream society, the quality of being deaf is seen as a disability rather than something to be praised. 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