Marketing Plan for Ellens Stardust Essay Example | Topics and Well Written Essays - 4000 words

Marketing Plan for Ellens Stardust - Essay Example Other aspects of the marketing mix have been discussed in details in this section. This coupled with the offering of traditional American delicacies and retro music is likely to boost performance of the business. The section covering action budget plans has shown that nearly $5 million can be spent by the business as marketing expenses. The detailed break-up of the components has also been provided. The section on the contingencies plan discussed the additional measures that can be adopted if the original planning is not realized. Finally, the section on evaluation and monitoring elaborates on various steps that can be adopted by Ellen’s Stardust Diner so as to monitor the marketing plan. Few techniques that has been pointed out includes return on investment, market share analysis, customer attitude tracking, market expense to sales ratio and last but not the least, analysis of sales figures. Ellen’s Stardust Diner is among one of the best themed dining restaurants based in New York City, which appeals to customers of all age groups. The business has come a long way since being established 27 years ago (Ellen’s Stardust Diner, 2013). The analysis of macro environment of the business has revealed that healthy eating habits promoted by the UK government and commitment towards reduction of waste products of the industry might entail greater operational costs. UK is slowly recovering from the recession; and as fast food restaurants perform better during sluggish economic performance, the business gets to experience greater opportunities. London West End has a similar cultural taste to that of New York and this improves the scope of opportunities for the restaurant (Petusevsky and Whole Foods, Inc, 2010). As the population in this place has a tendency of eating outside, the diner can afford to capitalize on it. London West End houses health